Employee engagement is in the news these days. (We’ve blogged about engagement and relationships in the past. Check it out.) It seems logical considering the simple association: happy, fulfilled employees give more of themselves their work, resulting in more profit for employers.

That said, the recent Towers Watson report released in … 

Michael Beckerman, President at Toronto’s Ariad Communications (named recently as one of the top 10 best places to work in Canada for 2012) posted a great message on the company’s blog the other day.

He commented on an article that appeared in Advertising Age that listed 10 forward-thinking marketing executives, including …

There will always be a number of marketers who remain committed to the outdated, one-way Vendor approach. To these marketers, measurement is only a tool with which to put the agency ‘in its place’. And they truly believe that this is the only way to get the best out of …